{Ep34}: How to Clone Your Best Clients with Heidi Thompson

The Wedpreneur Podcast with Heidi Thompson

EPISODE 34: HOW TO CLONE YOUR BEST CLIENTS WITH HEIDI THOMPSON

Welcome to Episode 34!

In this episode, I’m interviewing Heidi Thompson from Evolve Your Wedding Business.  We’re talking all things marketing – but specifically, how to clone your best clients through a variety of strategies.  We hear all the time that we should work on attracting our ideal clients – but Heidi has a unique take on this, where the focus is shifted and we use our current best clients to research how to bring similar clients into our wedding businesses.

SHORT & SWEET EPISODE DEETS

  • How to determine the common denominators between your favourite clients
  • Tips for shifting your marketing strategy so that you’re attracting the right clients
  • How to tap into buyer psychology by interviewing your best clients

USEFUL LINKS

THE AH-HA MOMENT

It’s important to go deeper than just demographics when it comes to identifying your ideal clients.  Look into the similarities that your favourite clients share, and use that data to focus your marketing towards attracting those clients over and over again.

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